Wednesday, November 27, 2019
the devil and miss. Prym essays
the devil and miss. Prym essays The Devil and Miss. Prym by Paulo Coelho Coelhos books has touched my soul. I can see all my guilt, fears, pain, and above all my love. His simple style leaves me questioning myself, do you follow the path of good or evil? The story ( told in third person ) takes place in Viscos, a village that is very far from civilization and unmarked on the map. A place where the people living know that they will be the last generation settled there. There are no children left, a place where every day is the same. All people from Viscos know that there is no chance to change anything in their monotonous day to day life. But change is on the horizon, Chantal Prym is young orphan girl who is working as waitress in local hotel. She is the youngest person in the town, with bright blue eyes, long brown hair and smile that never leaves her face. She is able to receive sympathy from everyone and her indecision made a lot of worries and problems for her. The character of Chantal showed me strategies on how to deal with serious life questions concerning how to decide which path I should chose to follow. For example, how do you judge people around you? How do live life easier than before? The story begins with old Berta. As the oldest inhabitant of the village she is always sitting outside her front door as she has done for fifteen years. She always had the ability to express her spiritual skills after the death of her husband but, for first time she has a feeling that something bad is going to happen. Berta has a terrifying premonition when she sees a stranger approaching the villages only hotel, not because he is alone but because he is accompanied by inner demons. As the stranger arrives he carries with him a backpack containing a personal notebook along with eleven gold bars. What his gift to the villagers is a choice between good and evil. The result is the paths chosen by the unassuming villagers once conf...
Saturday, November 23, 2019
Create a Steller Creative Strategy with These 10 Real-Life Examples
Create a Steller Creative Strategy with These 10 Reals As marketers, we constantly feel the pressure from our stakeholders, bosses, maybe even managers, to be creative. Not too creative to the point that your idea will get shut down, but creative enough that you are different (and better) than your competition. It sometimes can feel like they are asking you to mix oil and water. Ya feel me? Oh and donââ¬â¢t forget, your creative strategy has to work. To the point that you are confident in what youââ¬â¢re doing, you can prove the ROI, and figure out how to plan and execute the entire strategy. Take a deep breath because after reading this, instead of feeling like thisâ⬠¦ Youââ¬â¢ll feel like this. In this post youââ¬â¢ll learn everything you need to know about creative strategies, from how-to-write one, to successful, real-life examples that you can implement in your own workplace. Letââ¬â¢s get started! The Importance of a Creative Strategy You know creative strategies are important, probably because you were asked to make one, but you might not understand whyà they are important. Creative strategies assist the company in reaching marketing goals, prove their ROI, and support business growth through a strategic and well-executed approach. Basically, your creative strategy is what, how, and why, youââ¬â¢re going to reach your marketing goals and business objectives. Without one, you risk losing sight of your projects, going over budget, and ticking off your stakeholders. Ã°Å¸Ë ¨ How To Write The Best #Creative Strategy with @.How to Write the Best Creative Strategy Writing an entire creative strategy can be pretty intimidating, but donââ¬â¢t worry. Iââ¬â¢ve broken it down step-by-step so it seems a little less daunting (hopefully). 1. Marketing Goals Before you come up with your creative strategy, you need to know what youââ¬â¢re trying to achieve by setting a marketing goal. Donââ¬â¢t worry about the how, that comes later... Youââ¬â¢ll want your marketing goal to be S.M.A.R.T.ðŸËâ° S.M.A.R.T. stands for specific, measurable, aspirational, realistic, and time-bound. Hereââ¬â¢s an example of a S.M.A.R.T. goal: ââ¬Å"I want to increase my conversion rate by 2% during Q4 2019.â⬠2. Marketing Key Performance Indicators Itââ¬â¢s important that you know which metrics to measure when assessing your goal. In reality, you canââ¬â¢t prioritize every metric, because that would mean that all of your metrics have the same importance (and they shouldnââ¬â¢t be). KPIs are metrics that indicate progress towards a particular goal. Some examples of KPIs that you may be measuring are: Leads generated. Conversions. Revenue. Email list subscribers. Pageviews. Tying KPIs into our other example, the main metric that you would want to focus on is conversions. Make sense? Recommended Reading How to Select Marketing Metrics and KPIs to Monitor Pick a KPI or two that goes hand in hand with your goal and then focus on them. Youââ¬â¢ll be surprised how much focusing in on a specific metric can help you reach your goal! Now that youââ¬â¢ve set your marketing goals, itââ¬â¢s time to find out who youââ¬â¢re marketing to. 3. Target Audience Define the ideal person that you want to buy your product or service. The better you know your target audience, the better you can market to them. Understand their needs and wants helps you get inside their minds to create a creative strategy that connects to them.Now youââ¬â¢re probably thinking, how can I apply what I know about my target audience to my creative strategy? Wellâ⬠¦ Hereââ¬â¢s a quick example. Letââ¬â¢s say your target audience are purchasers at hospitals and medical centers. To reach them, blasting out a commercial on TV showing your product line of highly niche medical equipment probably wonââ¬â¢t help you reach your goalâ⬠¦ But, if you write content that can help your target audience solve real-life problemsâ⬠¦ well, you get the point. Thereââ¬â¢s your creative strategy. Itââ¬â¢s one and itââ¬â¢s based on attracting your target audience through content that helps them solve their problems. 4. Benefit This step is as simple as it sounds. Answer this: What benefit(s) does my target audience get from my product or service? If you donââ¬â¢t know the direct benefits, thereââ¬â¢s no way your audience will understand the benefits. Make sense? Ask yourself these three things to make sure that you are hitting the nail on the head: How to Find the Direct Benefits of Your Product or Service What does my target audience gain from it? What problem does it solve? What is my competitive advantage? Letââ¬â¢s go back to our previous example. The medical equipment company would answer these questions to understand the benefit they provide to their customer: What does my target audience gain from my product or service? What problem does my product solve? What is my competitive advantage? 5. Support All the benefits you just listed are awesome, but they arenââ¬â¢t going to believe you unless they are backed up with some facts. Support your benefits so that people actually believe you. There are a number of different ways you can support your benefit in your creative strategy. Customer testimonialsà are a great way to show that real people have used your product or service and prove it works! To get customer testimonials, you can directly ask customers or even use reviews that you get. Statistics are a quick and easy way to prove yourself. It can be as simple as stating ââ¬Å"95% of customers said they would never go back to their old laundry detergent.â⬠The stat deems you credible and persuades your audience to believe you. Using factsà in a creative strategy is very similar to adding a statistic. You see facts in creative strategies all of the time. ââ¬Å"Recommended number one whitening toothpaste among dentists.â⬠Itââ¬â¢s a fact and it makes people trust the product. Lastly, demonstratingà how your product works can back up your benefits. Just make sure it actually works. ðŸËâ° Weââ¬â¢ve all seen those OxiClean commercialsâ⬠¦ Must I say anymore? 6. Positioning Brand positioning strategyà is a large project in itself. When you consider positioning in your creative strategy, make sure it aligns with your brand. The worst thing is when companies arenââ¬â¢t true to themselves. 7. Deliverables The deliverables of your project are going to be any tangible or intangible actions or tasks that direct the promotion of your product or service. Your deliverables are going to be based solely on the type of creative strategy that you are implementing. For example, a creative content strategy is going to look a lot different than a creative social media strategy. To prepare deliverables for your creative strategy, ask yourself: Who needs to be involved in this project? What tactics need to be implemented to reach our goal? What does the timeline look like to complete this project? You can save a ton of time on your project by using a template that has your entire project laid out with the click of a button. ââ¬â¢s task templatesà are a simple way to create a workflow one time and apply it to all future projects. The tasks, due dates, and delegations are automatically assigned, so there wonââ¬â¢t be any confusion in your project. This is how they work: First, youââ¬â¢ll want to create a task for every item that needs to be created before the project goes live. Next youââ¬â¢ll want to add the due dates of your project. Maybe you want to give it two months, or two weeks, either way youââ¬â¢ll be able to schedule the appropriate days in the task template. All you have to do is select the number of days before publish that each task should get done. Finally, assign the tasks and set approvals to make sure everyone knows what their role is within the project. ââ¬â¢s task template will save you a ton of time on implementing your creative strategies throughout the entire year. Now to the fun part, budgeting. ðŸËâ° 8. Budget One thing that ticks off stakeholders more than a bad creative strategy is when that creative strategy goes over budget. But donââ¬â¢t worry, hereââ¬â¢s all you need to know so that you donââ¬â¢t go over budget to fulfill your tactics! Steps to Keep Your Creative Strategy on Budget Choose your deliverables Accurately estimate how much each deliverable is going to cost Keep track of where your money is going at all times Drop strategies that arenââ¬â¢t performing well The biggest thing with budgetingà is to make sure you keep an eye on the money and the tactics so that going over budget never becomes an issue. Recommended Reading How To Create A Marketing Budget Plan 9. Executional Guidelines When being creative and doing this ââ¬Å"out of the box,â⬠sometimes we can forget about certain guidelines that our companies have. This step wonââ¬â¢t apply to every marketing team. Most likely, if you are part of a larger corporation you will need to include it. This step ensures that your strategy follows any necessary guidelines so that your stakeholders donââ¬â¢t have to hand it right back to you. Pat yourself on the back because you officially know how to write a creative strategy. ðŸâ¢Å' Youââ¬â¢re probably thinking okay great, I know how to write one, but that doesnââ¬â¢t help me think of creative concepts. Well, youââ¬â¢re in luck. If you want to see some successful IRL examples of creative strategies, keep on scrollinââ¬â¢. Types of Creative Strategies with Real Life Examples Getting asked to be creative is worse than the dawn of the blinking cursor. But good news, you wouldnââ¬â¢t be asked to come up with a creative strategy if you werenââ¬â¢t capable of it. So hold your head up high and go into this with an ââ¬Å"I can do itâ⬠attitude. ðŸ⠪ It would take days to cover every type of creative strategy, so this blog post will cover the most prevalent topics with some killer examples. Content Nowadays everyone is doing content marketing. Well not everyone, but 53%à of businesses use content marketing and that is a lot of companies to compete against. 53% of businesses use content marketing. Use a creative strategy to make yours stand out!If you want to stand out from the rest of the companies, itââ¬â¢s your job to be more creative than them. Instead of using the traditional blogging method, here are a few out-of-the-box ideas to take your content marketing to the next level. Make your content useful. Youââ¬â¢re probably thinking, I already do this. Chances are that you donââ¬â¢t as much as you could. Just because your content is educational, doesnââ¬â¢t mean itââ¬â¢s useful to your consumers. A few tips to make your content useful is to: Add helpful templates Make it actionable Use it as a discussion platform for your consumers to engage Use emotion. Thereââ¬â¢s nothing worse than reading a bone dry article. If itââ¬â¢s boring to write, chances are itââ¬â¢s just as boring to read. Make your consumers feel something when they read your content. Whether itââ¬â¢s humor, excitement, or happiness, adding some type of emotion will help your audience remember you. If you arenââ¬â¢t promoting the content that you are writing, people arenââ¬â¢t going to see it. In fact, you can use this little method to boost your social media traffic to your content by 192%. Be the expert. Before you write content for your next campaign, I challenge you to do double the research that you normally do. Make it your goal to have the most educational article that you possibly can. If you do this, people will be more likely to use your content as a reference than the other leading competitors. Them using you as a reference is a great way to get your foot in the door. 🚠ª Make Your Headlines Stand Out. ââ¬Å"5x as many people read the headline as read the body copy.â⬠- David Ogilvy Your headline is just as important as the copy underneath it. Make sure you are spending the time on your headline that it deserves. Make it catchy, enticing, and creative. If you need some help judging whether your headline will do the trick, try using the Headline Analyzer. Creative Content Strategy A company that slays the content marketing game is Sephora. Instead of a traditional blog, they created a content hubà for their customers to share beauty tips and product knowledge. Itââ¬â¢s genius. Not only is it a useful resource for customers to go, but it drives them to their ultimate goal of selling product.
Thursday, November 21, 2019
Leadership and Ethics for Managers Unit 4 DB SA First Week Essay
Leadership and Ethics for Managers Unit 4 DB SA First Week - Essay Example Leadership should be based on competence and not on gender. Also, the ideal type of leadership is not gender based but should be based on characteristics. True, masculine trait has it good qualities and so is the feminine trait. These traits should be combined to form a set of leadership qualities that should be idealized by both genders. I chose Secretary of State Hillary Clinton and Oprah Winfrey. Hillary Clinton probably is one of the most powerful women in the United States and even in the world. She is smart, assertive and gracious and could be United States next President. She makes decision that affects the lives of many people both here and abroad. I also chose Oprah Winfrey not just for the success of her television show but also on the issues that she is advocating in her show. She also upholds positivity and learning and makes people believe in themselves. Oprah basically used her celebrity status to make a difference in other peopleââ¬â¢s lives. She may be very rich but she is not ostentatious and gives huge amount of money to
Wednesday, November 20, 2019
Marketing plan Essay Example | Topics and Well Written Essays - 2500 words
Marketing plan - Essay Example In the year 2000, there were 26.7 million visitors from different parts of US and 899000 foreign visitors. So the tourism industry has great potential in Arizona. There are a lot of places of tourist attraction in Arizona such as the 22 monuments and national parks (Grand Canyon National Park is the most popular park). There are specifically 14 state parks that are able to attract a million visitors each year. There are many camping sites on both private and public, ranches and farms (majorly in Tucson and Wickenburg). Navaho and Hopi are ideal places for shopping and sight seeing. The Salt River Lake is very ideal for boating while the red rock country of Sedona is unique in its own ways (ArizonaTourism). Because of the high potential of the tourism business, the business that I started a hotel called Touristââ¬â¢s Paradise in Phoenix in the state of Arizona. Marketing Objectives Touristââ¬â¢s Paradise has a total of 350 rooms with ten rooms being suites (used majorly by newly wed couples). This hotel started off 5 years ago but still not many people are aware about it as this is reflected in the number of visitations in the past five years. It has all the attractions for a tourist or a vacationer such as a bar, swimming pool, tennis court and gym. The expected profits have not been achieved and hence the marketing plan will be developed to increase visitations by 15%, increase day and night stay by 10 % (because that is where most of our revenues lie) and to have at least 5% repeat customers each year. SWOT ANALYSIS Strengths Spacious rooms Swimming pool Gymnasium Tennis Court Bar 10 suites Weaknesses Initially when the hotel came into being, proper marketing was not done A lot of people are not aware of this grandiose hotel It is very difficult to reduce prices when the operating costs are so high Threats Phoenix already has a lot of luxurious hotels such as Comfort Inn Phoenix West. Econo Lodge Phoenix Airport and Days Inn Phoenix Metrocenter (Booking ). These are very successful and well established hotels so Touristââ¬â¢s Paradise faces a lot of competition from these hotels that that can also afford to charge lower prices Phoenix Hotel is our toughest competitor as it has 500 rooms (fully air-conditioned) with baths and patio pools. Its exotic resort-like atmosphere is the biggest attraction for visitors. Similarly The Camelback Inn in Phoenix Arizona is the perfect inn to spend winter vacations at. It has been built in a manner such that the visitors can enjoy the Arizonian clear blue skies and still experience the desert effect in winters (Abey). With such outclass hotels and inns, there is a lot for us to worry about. We have to come up with a feature of hotel to convince customers that our hotel is also special in some way and delivering this claim is the greatest challenge in order to have repeat customers. Opportunities The number of tourists visiting Phoenix is a lot each year. 13 to 15 million people visit Phoenix e ach year (VisitPhoenix). This is a great opportunity that can be capitalized upon With good service provided to customers, there are chances that they might come to our hotel again. Target Markets Demographics: People between the ages of 20-50 are the main target market. However children are more than welcome with their parents. Since we cannot cut down our costs, we cannot charge lower prices. So we are looking for people for an annual income of $20,000 or more. Our
Sunday, November 17, 2019
Most Influential Nba Players Essay Example for Free
Most Influential Nba Players Essay He would travel back and forth to school in a town called French Lick, where he excelled at basketball at an early age. Bird was a key component in his high schools basketball team, where he was the leading all-time scorer by the time he graduated in 1974. Larry Bird was drafted by the Boston Celtics with the sixth overall pick in the 1978 draft. The Celtics gave Bird a contract worth $3. 25 million over five years. Birds new contract made him the highest paid rookie in the history of team sports at that time. Bird averaged 21. points per game, and averaged 143 steals and 2,955 minutes per season played. He led the Celtics to 3 championships and was also awarded MVP (most valuable player) 3 times. After helping the Dream Team to Olympic glory, Bird announced his retirement from the game of basketball in 1992. Bird ended his career with 21,791 points, 8,974 rebounds, and 5,695 assists; he was elected to the Hall of Fame in 1998. Shortly after his announcement, he became an assistant coach with the Boston Celtics. At the end of his career Bird was making $23 million a year (Larry Bird Biography 1,2). Michael Jordan was an influential player in high school and in the NBA in the 1980s-1990s. He was born on February 17, 1963, in Brooklyn, New York. In 1975 Jordan enjoyed playing baseball and was on the little league team, leading them to the Little league World Series. Jordan was an exceptional pitcher at an early age. It wasnt till an older age when he realized what a good basketball player he was. In the Summer of 1984, Jordan made his first appearance at the Olympic Games as a member of the U. S. Olympic basketball team. In late 1984 Jordan joined the Chicago Bulls and led them to six national championships. He led the league in scoring with an average of 31. 5 points per game. Chicago recorded 61 wins, and Jordan then turned in one of the most dominating postseasons in NBA history, averaging 31. 1 points, 6. 4 rebounds, and 8. 4 assists per game. He became the first player since Wilt Chamberlin to score more than 3,000 points in a single season. Jordan was awarded MVP eight times, received NBA Rookie of the year award, and was selected for the All-Star Game. Jordan invested between $10 million and $20 million to become part-owner of the Charlotte Bobcats in 2006. He was named the teams Managing Member of Basketball Operations. Bobcats majority owner Robert Johnson sought Jordan for his basketball knowledge and management skills. In 2010, Johnson sold the team to Jordan. The sale made Jordan the primary owner of the Bobcats. Jordan was making $90 million a year at the end of his career (Michael Jordan 1,2). LeBron James has been an influential player in his high school and in the NBA from 2002-2013. LeBron James was born on December 30, 1984 in Akron, Ohio. James also had a tough childhood with his dad leaving him and his mom. He showed a talent for the sport of basketball at an early age and was known as a prodigy in high school. LeBron James attended St. Vincent-St. Mary High School in Akron, Ohio. As a freshman, James averaged 18. 0 points and 6. 2 rebounds per game, leading his team to a 27-0 record and a Division III state title. He started off his career on the Cleveland Cavaliers. He is now currently on the Miami Heat averaging 29. 7 points, 8. assists and 7. 3 rebounds per game, and he was selected to his sixth consecutive All-Star appearance. James became the first player since Oscar Robertson to have at least 40 points, 15 assists and 13 rebounds in a regular season game. James scored his 20,000th career point on March 13, the youngest player in NBA history to achieve such an accomplishment. LeBron has been awarded the MVP award 4 times and also is the youngest player to win the Rookie of the year award. At the end of this year James will make 60 million (LeBron James Biography 1,2). Larry Bird, Michael Jordan, and LeBron James are some of the most inspirational and energetic players in the NBA. They never lost the thirst to succeed and the preservation to win. They will go down in history as the definition of competition at its best. Through tough times and tragedy, they never gave up and pressed on. The reason for their well-known success has been nothing short of hard work and determination. Their will to win, has motivated many athletes and non-athletes alike to set goals for themselves and to reach them.
Friday, November 15, 2019
Declaration of Independence :: essays papers
Declaration of Independence The Declaration of Independence is perhaps the most masterfully written document of Western civilization. This essay seeks to illuminate that artistry by probing the discourse microscopically at the level of the sentence, phrase, word, and syllable. By approaching the Declaration in this way, we can shed light both on its literary qualities and on its rhetorical power as a work designed to convince the American colonies they were justified in seeking to establish them as an independent nation. The introduction consists of the first paragraph a single, lengthy, periodic sentence: When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation. Taken out of context, this sentence is general it could be used as the introduction to a declaration by anyone. Seen within its original context, however, it is a model of refinement, and suggestion that worked on several levels of meaning and allusion. This orients readers toward a favorable view of America and prepares them for the rest of the Declaration. It dignifies the Revolution as a challenge of principle. The introduction identifies the purpose of the Declaration as simply to ^declare^ to announce publicly in explicit terms the ^causes^ impelling America to leave the British Empire. Rather than presenting one side in a public controversy on which good and decent people could differ, the Declaration claims to do no more than a natural philosopher would do in reporting the causes of any physical event. The issue, it implies, is not one of interpretation, but one of observation. The most important word in the introduction is ^necessary.^ To say an act was necessary implied that it was impelled by fate or determined by the operation of foolproof natural laws. The Revolution was not merely preferable, defensible, or justifiable. It was as inescapable, as inevitable, and as unavoidable within the course of human events as the motions of the tides or the changing of the seasons within the course of natural events. The Revolution, with connotations of necessity, was particularly important because, according to the law of nations, recourse to war was lawful only when it became ^necessary.^ The notion of necessity was important that, in addition to appearing in the introduction of the Declaration, it was invoked twice more at crucial junctures in the rest of the text.
Tuesday, November 12, 2019
African Americans Consequence Essay
The African Americans played a major role before and after the Civil War, beginning from 1861 to 1870, which helped shape the course and consequences of the Civil War. In determining how African Americans shaped the course and consequences of the Civil War, one must assess how African Americans were given more opportunities. Politically, African Americans began to have a role in voting and to have the President and Republican Party fight for their full freedom. Socially, the African Americanââ¬â¢s class began to be looked at differently. Ideologically, the African Americans were being looked at as equal and made sure that people knew they were people too. Although African Americans had to continue to fight for their equality, they did, in fact, shape the course and consequences of the Civil War by having political, ideological, and social actions. African Americans had no rights to vote or involve themselves in politics but that changed after the Civil War. Giving African Americans the right to vote shaped the consequences of the Civil War by African Americanââ¬â¢s views being looked at as well. On August 1865, the Convention of the Colored People of Virginia was proceeded which claimed that since African Americans are free, they deserve to vote (Doc H). The African Americans spoke of being given suffrage, and then they were given the right to vote. This shaped a consequence of the Civil War because the African Americanââ¬â¢s views were no longer over looked. During the Civil War, no one J. Crespo P a g e | 2 paid attention to what the African Americans wanted but afterward, they were granted the voice to speak about what they wanted. After being heard and given the right to vote, the African Americans had participation in Constitutional Conventions. A map shows the following: the participation of African Americans and Whites in Constitutional Conventions during 1867-1868 (Doc J). Politically, the whites did not want to be overtaken by the African Americans, so they had a larger participation to overrule the African Americans. The whites wanted a powerful Democratic Party that supported their wanting. The African Americans still participated in the conventions to make sure the Republic Party was strong enough to continue to give the African American their rights. African Americans participating in the Constitutional Conventions shaped one of the consequences of the Civil War by not letting whites take over the political system. Not only did the African Americans have a consequence politically with being heard and not having white supremacy, politically African Americans were also given their freedom. African Americans were being given their freedom. Politically, African Americans were being granted a change in society. Abraham Lincoln published a letter on August 26, 1863 that proposed the following: the African Americans as a whole, everywhere, should be granted their freedom for they fought for the North (Doc C). Abraham Lincoln was trying to persuade the Whites to agree on freedom for the African Americans in the United States. African Americans were being freed everywhere instead of just the North. Politically, this helped the African Americans tremendously because they were going to be freed everywhere. One of the consequences was African Americans being freed in the North, but then African Americans were going to be freed everywhere, including the South. After the letter sent out by Abraham Lincoln, the Republican Party decided to try to get an amendment that freed all African Americans. In 1864, the Republican Partyââ¬â¢s platform stated the following: they wanted an Amendment to J. Crespo P a g e | 3 officially end slavery everywhere (Doc D). Politically, the African Americans were beginning to be seen as people throughout the nation. This consequence after the Civil War proved that African Americans were no longer going to be slaves anywhere. African Americans found their freedom with the help of the political power of Abraham Lincoln and Republican Party. Then the African Americans were socially looked at differently. The African Americans were no longer such a low class because people began to look at them differently and notice the good things about African Americans. Socially, the African Americans were being helped by the people. On July 30 1861 General Benjamin F. Butler reported to the secretary of the war stating the following: the African Americans should be free since they are a part of the North (Doc A). Socially, the North no longer presented the African Americans as property. This shaped the Civil War because the African Americans became part of the Union that fought for the North. Then after the Civil War was won and the African Americans were freed, their school system proved them socially equal and good as the whites. In March 1864, Charlotte Forten, an African American teacher in South Carolina Sea Islands, said the following: she spoke of how happy the African American children were to learn and how much knowledge they have attained (Doc E). Socially, the African Americans were no longer looked at as less smart than the Whites. The consequence of the Civil War with the African Americans socially with schools showed their equality to whites. Socially, the African Americans were no longer looked at as slaves or less knowledgeable. The African Americans, ideologically, were no longer looked as property. The African Americans were beginning to be looked at the same as the whites. The African Americans no longer were looked at as property. Ideologically, the African Americans caused a consequence of the Civil War to be looked at as people. On March 7, 1864 in The New J. Crespo P a g e | 4 York Times it stated the following: African Americans have gone through a drastic change to now be free Americans in the United States equal to the whites (Doc F). The African Americans were no longer the property they were once known of; African Americans were people just as the Whites. Ideologically, this proved that a consequence of the Civil War was the change of equality that African Americans had. After The New York Times had posted the article, Thomas Nast from Harperââ¬â¢s Weekly on August 5 1865 had posted the following: a picture of lady liberty standing next to an African American Union Solider asking ââ¬Å"And Not This Man? â⬠(Doc G). Ideologically, the picture proved that the people no longer were going to look at African Americans as property so they should be treated equal. The North wanted the South to have the same thoughts about African Americans. This set a consequence of the Civil War by having the African Americans no longer being looked at as slaves as they were when the war had begun. After the African Americans were no longer looked at as property, the African Americans made sure the Whites thought of them as people no matter what. African Americans were going to deal with racism and injustice but they made sure that the whites knew they were people also. Ideologically, the African American consequence after the Civil War was that African Americans are people, not slaves nor property. On August 20 1862 in New York during the resolution of African Americans in Newtown, African Americans stated the following: they wanted to make sure that the President knew that they were not going to leave because the United States was their country also that they were going to fight in for their freedom (Doc B). This constructed the course of the Civil War because the African Americans began fighting in the Civil War. Ideologically, African Americans were looked at as people in the nation of the United States to fight along the Whites for their freedom and country. After the Civil War, when African Americans were no longer slaves and granted their freedom, some J. Crespo P a g e | 5 whites resisted the full freedom of African Americans. In 1867 with Rebecca Parsons she went through the following: she went back to receive her kindred since she was a free slave but the owner would not allow her to because they were ââ¬Å"hisâ⬠(Doc I). Although, Parsons did not allow Rebecca her children it proved that Parsons realized she was also people because she demanded them back from him. Rebecca is no longer a slave who has to stand down, she also had rights which proved she is as equal as Parsons. Ideologically, after the Civil War this was a consequence by African Americans no longer being looked at differently because they were people also. African Americans ideologically created the course and consequence of the Civil War by being looked at as people and not slaves. African Americans shaped the course and consequences of the Civil War by ideological, social, and political reasoning. African Americans were known in the United States as slaves and property but they no longer were during and after the Civil War. They became people of equality to the whites in the United States. They no longer had no say in politics; they were given rights and opportunities to speak of their views. They no longer were viewed as property but people. Also, they werenââ¬â¢t the low class everyone had always labeled them as. African Americans helped the Union win the war to win themselves the freedom they deserved.
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