An Analysis Of Math Data On District And School Levels

An analysis of math data from state, district, school, and five fifth grade classrooms yielded the following results. The Asian-Pacific Islander subgroup across all grade levels significantly outperformed all subgroups at the state level. However, at the district level this data will not be considered because there are no Asian-Pacific Islander students. At the district and school levels white students outperformed all subgroups. In the case of Blacks, the state percentage of student mastery for Whites was doubled than that for Blacks across all grade bands. ELL and Special Education students across all grade levels had stable and low performance. In addition, the state data revealed a downward then upward trend in the†¦show more content†¦In mathematics procedures, the area of improvement is computation with fractions. An analysis of reading data from state, district, school, and five grade level 5 classrooms yielded the following results. The Asian-Pacific Islander subgroup across all grade levels significantly outperformed all subgroups at the state level. Because there were no Asian-Pacific Islander students at the district level, this data will not be considered. Thus, at the district and local levels white students outperformed all subgroups. In reading, the percentage of mastery among Whites (45%) was triple than that for the mastery of Blacks (15%) and Hispanics (15%). ELL and Special Education students across all grade levels had stable and low performance. An analysis of the grade level 5 district and school reading data showed that White students outperformed all subgroups. At the school, the focus groups are LEA, Special Education, Blacks, and Hispanics. Data from the grade level five classrooms showed 50% mastery of students in Section A which was significantly lower than the students in Section B (83%), Section C (80%), Section D (90%), and Section E (63%). Although standardized data revealed that in reading vocabulary the n ational grade percentile was 74, there were strands which were target areas: synonyms, multiple meaning words, and context clues. The targetShow MoreRelatedEvaluation Of Organizational Performance And Processes1142 Words   |  5 Pagestakes place in your school organization by doing the following: 1. Describe how your school organization reviews organizational performance and processes. Napavine School District reviews our district performances and processes on a monthly basis through various committees: TPEP (Teacher/Principal Evaluation Program), BLT (Building Leadership Team), and Safety. Each of these committees meet on a monthly basis to discuss a variety of performance and processes we face in our district. Each of the committeesRead MoreThe Importance Of Instructional Improvements In College1517 Words   |  7 Pagesaccounted for. 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Physical And Physical Activities Of Military Personnel

Introduction Modern military operations are physically demanding for both the soldiers and their commanders, despite the technological development. (Goran et al., 2012). Physical activity is important for soldiers to maintain physical fitness and endurance. Survivability of military personnel is the basis for future military career and the fulfillment of military duties, and daily activities of soldiers are associated with fitness abilities that require a high level of fitness education (Plavina, 2008). Military occupational tasks together with demanding working environments are often exposed to multi-stressors. During the sustained operation, especially, these stress factors are very challenging for the soldiers physical and mental performance due to caloric deficit, sleeping deprivation, continuous physical activity, and a different kind of disturbances in mood states (Nindl, et al., 2008). Military activities also consist of several tasks like carrying or lifting heavy loads and materials, dig ging foxholes, or demanding marches with extra loads of combat gear of 25-65kg (Santilla, 2009). Therefore, in the military operations or crisis management, high levels of both aerobic capacity and muscle strength performance are required for the soldiers. The specificity of adaptation to resistance training is well reported. Resistance training with high loads leads, especially during initial weeks, to neural adaptations and later on muscle hypertrophy. These adaptations areShow MoreRelatedThe Meaning Of The Word Profession874 Words   |  4 Pagestasks requiring physical strength and endurance. At first glance, the composition and mission of the military undermines the definition of a profession. Obviously, the military relies on a certain amount of physical labor to complete its mission. 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Earnings Management And Asset of Impairment - MyAssignmenthelp.com

Question: Discuss about the Earnings ManagementAndAsset of Impairment. Answer: The main objective of this report is to focus on the impairment criteria and assumptions used by Bradken Limited for conducting the impairment tests on the assets. The report will also focus on the impairment testing procedures used by the company and the subjectivity involved in the procedure. To comment on these the annual report of the company for the year ended 30th June 2016. Bradken Limited is the leading manufacturer in the world for various capital and consumables products for the global market and delivers wide range of fabricated and cast products through four divisions focussed in the market divisions and independent branded business that includes transport and mining, processing of mineral, fixed plant, services related to cast metal and engineered products (Bradken.com 2018). The company uses their wide experience for developing the innovative products for freight rail, mining, steel making, power generation, transport, gas and oil, cement and various other industries. An impaired asset is the asset of the company having the market value that is less than the carrying value of the asset. Assets that are likely to get impaired are the tangible fixed assets like plant, property, equipment and the intangible assets like accounts receivable and goodwill (Amiraslani, Iatridis and Pope 2013). After adjusting the carrying value of the impaired asset the loss is recorded in the income statement of the company. After writing off impairment, asset will have a reduced carrying cost as the adjustments will be recognized as loss and will reduce the value of the asset. Assets tested for impairment As per the annual report of the company for the year ended 30th June 2016, the company tested the following assets for impairment Goodwill and intangible assets of are not amortised, however, it is tested for impairment annually of frequently that is more than once in a year if changes in the circumstances or any events indicates that it may be impaired and it is carried in financial statement at cost reduced by accumulated losses on account of impairment (Rennekamp, Rupar and Seybert 2014). Other assets like plant, equipment and property, inventories are tested for impairment when there is an indication that the carrying amount of the asset may not be recoverable. Impairment test procedure Apart from the intangible assets and goodwill, other assets are tested for impairment when the indication is there that the carrying amount of the asset may not be recoverable. However for intangible assets and goodwill that are not amortised are tested for impairment annually of frequently that is more than once in a year if changes in the circumstances or any events indicates that it may be impaired. Further, the goodwill is allocated to cash generating unit for carrying out the impairment testing (Cotter 2012). The non-financial assets except the goodwill that suffered the impairment are analysed for the possible reversal of the impairment at the each date of reporting. For impairment assessment the assets are grouped at lowest levels of separately recognisable cash inflows and are widely independent of cash inflows from the other assets or the group of the assets that is the cash generating units. Impairment expenditures The company recorded impairment expenses for the year ended 30th June 2016 as follows Intangible assets and goodwill during the period the company recorded total impairment amounting to $ 64.1 million on intangible assets and goodwill, out of which $ 49 million was recorded against goodwill, $ 12.8 million were recorded against the customers list and $ 2.3 million were recorded against the licenses. Plant, property and equipment - during the period the company recorded total impairment amounting to $ 163.2 million for fixed assets, out of which $ 108 million was recorded against transport and mining, $ 4.4 million were recorded against mineral processing division and $ 50.8 million were recorded against the segments of engineered products. Assumptions and estimates used by the company for conducting impairment test Bradken Limited makes various assumptions and estimates as they are concerned regarding the future. The outcomes of the accounting estimates by definition will be equal to the associated actual outcomes (Andrews 2012). The assumptions and estimates that have considerable risks that it can lead to material adjustments to the assets carrying value within next accounting year are discussed and disclosed through the notes to accounts where these kinds of judgements are required. Owing to the continuous adverse condition of the market and continuous downturn of the market for the assessment of recoverable amount for goodwill and the other intangible assets of the companys cash generating units was conducted (Ramanna and Watts 2012). The recoverable amount of CGU is computed on the basis of the calculation of value-in-use. Further, these calculations use the projections of cash flows on the basis of the financial forecast that is prepared by the management for last 5 years. For calculation of value-in-use the key assumptions are as follows Discount rates Growth rates using the extrapolate flows of cash beyond the period of forecast EBITDA/Sales margin Subjectivity involved in the process of impairment testing As per IAS 36 on Impairment of assets it is perceived that it is the atypical standard in IFRS and it demands the subjective interpretation and its can be adaptable with regard to the managerial requirements and it does not limit the creative accounting. It was found from the annual report of Bradken Limited that there involved considerable subjectivity while the management carrying out the process for impairment test as the management had the opportunity of exploiting their discretion and may carried out the goodwill impairment test opportunistically (Amiraslani, Iatridis and Pope 2013). This can be proved with help of the fact that goodwill allocation to the CGU and computation of recoverable amount when no availability of active prices are there for goodwill is subject to the fact of discretion. Confusing and difficult part of impairment Based on the analysis, it is recognized that the difficult and confusing part of impairment is that the indication of impairment. Through, the indications depend on the internal as well as external signal that the asset may be impaired; the frequency of conducting the test for intangible assets and goodwill is entirely depends on the managements discretion. Therefore, chances are there that the management will carry out the test opportunistically while there is a downturn in the value. New insights regarding conducting the impairment Impairment loss is the difference between the carrying amount of the asset and the recoverable amount of the asset. The recoverable amount considered as higher among the value-in use and the fair value of the asset reduced by disposal cost. Fair value is determined through the sales agreement or the value of the asset in active market under which the asset is traded or the availability of best information to reveal the amount at which the company can sell the asset. Further, the value in use in accordance with IAS 36 is the present value of future cash flows that is expected to be received from the CGU or the asset. Fair value measurement As per IFRS 13 fair value is determined through value of the asset in active market under which the asset is traded sales agreement availability of best information to reveal the amount at which the company can sell the asset Reason why the former accounting standards does not reflect the economic reality Nearly 1 out of 2 companies that use US GAAP or IFRS are affected by the changes in accounting. As per the current status, companies under US GAAP or IFRS have commitments and leased assets amounting to almost 3.3 trillion, out of which 85% are not reported in the balance sheet as they are treated as operating leases (Ifrs.org 2018). For compensating this, the investors generally include the estimates that are inconsistent, inaccurate and incomparable computations. Therefore, it is stated that the former accounting standards does not reflect the true economic reality. Mismatch in lease liability and reported debts As per the previous accounting standards, most of the companies reported 85% of their leases recognised the amount under operating leases and did not presented those under the balance sheet. Though the operating leases were not recorded under balance sheet, actually they created real liabilities (Lee and Hooy 2012). Therefore, during the period of financial crisis few major retail companies went bankrupt as they could not adjust the updated economic reality quickly. Further, they had considerable amount of commitments with regard to the long-term operating leases while their balance sheets were deceptively lean. Therefore, lease liabilities were 66 times more than the debt of balance sheet. Reasons why the Chairperson of IASB is in the view that under the previous accounting standard no level playing field was there among some airline entities The former systems of accounting for lease results into lack of comparability. The airline industries accounts most of their leases as operating leases and do not record it under the balance sheet. Therefore, an airline company that leases almost all their aircraft fleet seems very dissimilar from their competitor who purchase almost all their aircraft fleets even though in reality the financial obligations of both type of airline companies are very similar. Therefore, level playing field does not exist among these airline companies. With the introduction of new standard all the leases will accounted as assets and the lessees will account is as liability (Fit, Moya and Orgaz 2013). Therefore, it is expected that the problem will be resolved. Reasons why the Chairperson is in the view that the new standard will not be popular with everyone The changes in the standard will are expected to have impact on almost half of the listed companies and are not expected to be popular with all the companies. The reason behind this is that the changes are always controversial and can lead to warning effects with regard to adverse economic circumstances and costs associated with the system changes. Further, the companies must be ready to accept the considerable changes in income statement as well as the balance sheet due the changes in the new standard (Marshall 2016). Moreover, the changes may have bigger commercial impacts. For instance, various contractual arrangements and banking covenants tied with the financial statements of the company like profit targets for arranging the bonus payment to the employees or debt to equity ratio may required to get revised prior to implementation of the new standard. Further, all the departments of the business have to understand the impact of changes that includes the finance, IT, treasury, hum an resource, asset procurement and investor relation department. All these reasons will lead to unpopularity of the new accounting standard. Possibilities that the new visibility with regard to all the leases will result into better informed decision for investment As per the former accounting standard as most of the companies were treating the operating leases as off balance sheet items the users of financial statement or investors do not have entire picture of companys financial position and therefore they were not able to compare the companies that leases assets with the companies that buy assets (Jennings and Marques 2012). However, the new standard is expected to update the IFRS 16 and it is expected that it will widely outweigh the costs which in turn will result into better informed decisions for investment and will reflect the lease versus buy decisions in better way by the management. Reference Amiraslani, H., Iatridis, G.E. and Pope, P.F., 2013. Accounting for asset impairment.London: Cass Business School. Amiraslani, H., Iatridis, G.E. and Pope, P.F., 2013.Accounting for asset impairment: a test for IFRS compliance across Europe. Centre for Financial Analysis and Reporting Research (CeFARR). Andrews, R., 2012. Fair Value, earnings management and asset impairment: The impact of a change in the regulatory environment.Procedia Economics and Finance,2, pp.16-25. Bradken.com., 2018. Bradken. [online] Available at: https://bradken.com/ [Accessed 4 Jan. 2018]. Cotter, D., 2012.Advanced financial reporting: A complete guide to IFRS. Financial Times/Prentice Hall. Fit, M.., Moya, S. and Orgaz, N., 2013. Considering the effects of operating lease capitalization on key financial ratios.Spanish Journal of Finance and Accounting/Revista Espaola de Financiacin y Contabilidad,42(159), pp.341-369. Ifrs.org., 2018. IFRS. [online] Available at: https://www.ifrs.org/ [Accessed 4 Jan. 2018]. Jennings, R. and Marques, A., 2012. Amortized cost for operating lease assets.Accounting Horizons,27(1), pp.51-74. Lee, C.H. and Hooy, C.W., 2012. Determinants of systematic financial risk exposures of airlines in North America, Europe and Asia.Journal of Air Transport Management,24, pp.31-35. Marshall, D., 2016.Accounting: What the numbers mean. McGraw-Hill Higher Education. Ramanna, K. and Watts, R.L., 2012. Evidence on the use of unverifiable estimates in required goodwill impairment.Review of Accounting Studies,17(4), pp.749-780. Rennekamp, K., Rupar, K.K. and Seybert, N., 2014. Impaired judgment: The effects of asset impairment reversibility and cognitive dissonance on future investment.The Accounting Review,90(2), pp.739-759.

Swot of Starbucks and Coffee Bean free essay sample

Coffee Bean as compared, do not have that much franchise stores like Starbucks because they are not that profitable. 2) The Starbucks organization has strong ethical values and an ethical mission statement as follows,  Starbucks is committed to a role of environmental leadership in all facets of our business. They wish to change the lifestyle of the peoples and they have succeeded in doing so, once people wish to drink coffee the first brand that comes into the mind is â€Å"Starbucks† 3) Compared to Starbucks, Coffee Bean is involved in more community responsibilities and through this activity they have attracted more customers. ) Starbucks and Coffee Bean both face the same weaknesses because no matter how they innovate the new flavor, people’s taste might change in time, they can’t make much different changes on coffee, which is the weakness of this business. 5) Coffee Bean faces the problem of â€Å"franchise policy†, they do not construct it perfec tly and we can’t get the Coffee Bean shop anywhere just like Starbucks. We will write a custom essay sample on Swot of Starbucks and Coffee Bean or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 6) Starbucks is very good at taking advantage of opportunities. In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett Packard, where customers create their own music CD. Moreover, new products and services that can be retailed in their cafes, such as Fair Trade products. 7) Starbucks has the opportunity to expand its global operations. New markets for coffee such as India and the Pacific Rim nations are beginning to emerge. 8) Starbucks gained the opportunity because they have co-branding with other manufacturers of food and drinks, and brand franchising to manufacturers of other goods and services. Both have potential while Coffee Bean does not have it. 9) However, Coffee Bean still has a market potential because their taste is slightly different from Starbucks. Their prices are also cheaper than Starbucks, which makes their product more affordable to middle or lower class people. 10) Actually both companies face similar threats. Who knows if the market for coffee will grow and stay in favour with customers, or whether another type of beverage or leisure activity will replace coffee in the future? People will start to consider their health problems, some people are sensitive with caffeine so will these people change to drinking other beverages instead of coffee?

the devil and miss. Prym essays

the devil and miss. Prym essays The Devil and Miss. Prym by Paulo Coelho Coelhos books has touched my soul. I can see all my guilt, fears, pain, and above all my love. His simple style leaves me questioning myself, do you follow the path of good or evil? The story ( told in third person ) takes place in Viscos, a village that is very far from civilization and unmarked on the map. A place where the people living know that they will be the last generation settled there. There are no children left, a place where every day is the same. All people from Viscos know that there is no chance to change anything in their monotonous day to day life. But change is on the horizon, Chantal Prym is young orphan girl who is working as waitress in local hotel. She is the youngest person in the town, with bright blue eyes, long brown hair and smile that never leaves her face. She is able to receive sympathy from everyone and her indecision made a lot of worries and problems for her. The character of Chantal showed me strategies on how to deal with serious life questions concerning how to decide which path I should chose to follow. For example, how do you judge people around you? How do live life easier than before? The story begins with old Berta. As the oldest inhabitant of the village she is always sitting outside her front door as she has done for fifteen years. She always had the ability to express her spiritual skills after the death of her husband but, for first time she has a feeling that something bad is going to happen. Berta has a terrifying premonition when she sees a stranger approaching the villages only hotel, not because he is alone but because he is accompanied by inner demons. As the stranger arrives he carries with him a backpack containing a personal notebook along with eleven gold bars. What his gift to the villagers is a choice between good and evil. The result is the paths chosen by the unassuming villagers once conf...

Create a Steller Creative Strategy with These 10 Real-Life Examples

Create a Steller Creative Strategy with These 10 Reals As marketers, we constantly feel the pressure from our stakeholders, bosses, maybe even managers, to be creative. Not too creative to the point that your idea will get shut down, but creative enough that you are different (and better) than your competition. It sometimes can feel like they are asking you to mix oil and water. Ya feel me? Oh and don’t forget, your creative strategy has to work. To the point that you are confident in what you’re doing, you can prove the ROI, and figure out how to plan and execute the entire strategy. Take a deep breath because after reading this, instead of feeling like this†¦ You’ll feel like this. In this post you’ll learn everything you need to know about creative strategies, from how-to-write one, to successful, real-life examples that you can implement in your own workplace. Let’s get started! The Importance of a Creative Strategy You know creative strategies are important, probably because you were asked to make one, but you might not understand why  they are important. Creative strategies assist the company in reaching marketing goals, prove their ROI, and support business growth through a strategic and well-executed approach. Basically, your creative strategy is what, how, and why, you’re going to reach your marketing goals and business objectives. Without one, you risk losing sight of your projects, going over budget, and ticking off your stakeholders. 😠¨ How To Write The Best #Creative Strategy with @.How to Write the Best Creative Strategy Writing an entire creative strategy can be pretty intimidating, but don’t worry. I’ve broken it down step-by-step so it seems a little less daunting (hopefully). 1. Marketing Goals Before you come up with your creative strategy, you need to know what you’re trying to achieve by setting a marketing goal. Don’t worry about the how, that comes later... You’ll want your marketing goal to be S.M.A.R.T.😉 S.M.A.R.T. stands for specific, measurable, aspirational, realistic, and time-bound. Here’s an example of a S.M.A.R.T. goal: â€Å"I want to increase my conversion rate by 2% during Q4 2019.† 2. Marketing Key Performance Indicators It’s important that you know which metrics to measure when assessing your goal. In reality, you can’t prioritize every metric, because that would mean that all of your metrics have the same importance (and they shouldn’t be). KPIs are metrics that indicate progress towards a particular goal. Some examples of KPIs that you may be measuring are: Leads generated. Conversions. Revenue. Email list subscribers. Pageviews. Tying KPIs into our other example, the main metric that you would want to focus on is conversions. Make sense? Recommended Reading How to Select Marketing Metrics and KPIs to Monitor Pick a KPI or two that goes hand in hand with your goal and then focus on them. You’ll be surprised how much focusing in on a specific metric can help you reach your goal! Now that you’ve set your marketing goals, it’s time to find out who you’re marketing to. 3. Target Audience Define the ideal person that you want to buy your product or service. The better you know your target audience, the better you can market to them. Understand their needs and wants helps you get inside their minds to create a creative strategy that connects to them.Now you’re probably thinking, how can I apply what I know about my target audience to my creative strategy? Well†¦ Here’s a quick example. Let’s say your target audience are purchasers at hospitals and medical centers. To reach them, blasting out a commercial on TV showing your product line of highly niche medical equipment probably won’t help you reach your goal†¦ But, if you write content that can help your target audience solve real-life problems†¦ well, you get the point. There’s your creative strategy. It’s one and it’s based on attracting your target audience through content that helps them solve their problems. 4. Benefit This step is as simple as it sounds. Answer this: What benefit(s) does my target audience get from my product or service? If you don’t know the direct benefits, there’s no way your audience will understand the benefits. Make sense? Ask yourself these three things to make sure that you are hitting the nail on the head: How to Find the Direct Benefits of Your Product or Service What does my target audience gain from it? What problem does it solve? What is my competitive advantage? Let’s go back to our previous example. The medical equipment company would answer these questions to understand the benefit they provide to their customer: What does my target audience gain from my product or service? What problem does my product solve? What is my competitive advantage? 5. Support All the benefits you just listed are awesome, but they aren’t going to believe you unless they are backed up with some facts. Support your benefits so that people actually believe you. There are a number of different ways you can support your benefit in your creative strategy. Customer testimonials  are a great way to show that real people have used your product or service and prove it works! To get customer testimonials, you can directly ask customers or even use reviews that you get. Statistics are a quick and easy way to prove yourself. It can be as simple as stating â€Å"95% of customers said they would never go back to their old laundry detergent.† The stat deems you credible and persuades your audience to believe you. Using facts  in a creative strategy is very similar to adding a statistic. You see facts in creative strategies all of the time. â€Å"Recommended number one whitening toothpaste among dentists.† It’s a fact and it makes people trust the product. Lastly, demonstrating  how your product works can back up your benefits. Just make sure it actually works. 😉 We’ve all seen those OxiClean commercials†¦ Must I say anymore? 6. Positioning Brand positioning strategy  is a large project in itself. When you consider positioning in your creative strategy, make sure it aligns with your brand. The worst thing is when companies aren’t true to themselves. 7. Deliverables The deliverables of your project are going to be any tangible or intangible actions or tasks that direct the promotion of your product or service. Your deliverables are going to be based solely on the type of creative strategy that you are implementing. For example, a creative content strategy is going to look a lot different than a creative social media strategy. To prepare deliverables for your creative strategy, ask yourself: Who needs to be involved in this project? What tactics need to be implemented to reach our goal? What does the timeline look like to complete this project? You can save a ton of time on your project by using a template that has your entire project laid out with the click of a button. ’s task templates  are a simple way to create a workflow one time and apply it to all future projects. The tasks, due dates, and delegations are automatically assigned, so there won’t be any confusion in your project. This is how they work: First, you’ll want to create a task for every item that needs to be created before the project goes live. Next you’ll want to add the due dates of your project. Maybe you want to give it two months, or two weeks, either way you’ll be able to schedule the appropriate days in the task template. All you have to do is select the number of days before publish that each task should get done. Finally, assign the tasks and set approvals to make sure everyone knows what their role is within the project. ’s task template will save you a ton of time on implementing your creative strategies throughout the entire year. Now to the fun part, budgeting. 😉 8. Budget One thing that ticks off stakeholders more than a bad creative strategy is when that creative strategy goes over budget. But don’t worry, here’s all you need to know so that you don’t go over budget to fulfill your tactics! Steps to Keep Your Creative Strategy on Budget Choose your deliverables Accurately estimate how much each deliverable is going to cost Keep track of where your money is going at all times Drop strategies that aren’t performing well The biggest thing with budgeting  is to make sure you keep an eye on the money and the tactics so that going over budget never becomes an issue. Recommended Reading How To Create A Marketing Budget Plan 9. Executional Guidelines When being creative and doing this â€Å"out of the box,† sometimes we can forget about certain guidelines that our companies have. This step won’t apply to every marketing team. Most likely, if you are part of a larger corporation you will need to include it. This step ensures that your strategy follows any necessary guidelines so that your stakeholders don’t have to hand it right back to you. Pat yourself on the back because you officially know how to write a creative strategy. ðŸ™Å' You’re probably thinking okay great, I know how to write one, but that doesn’t help me think of creative concepts. Well, you’re in luck. If you want to see some successful IRL examples of creative strategies, keep on scrollin’. Types of Creative Strategies with Real Life Examples Getting asked to be creative is worse than the dawn of the blinking cursor. But good news, you wouldn’t be asked to come up with a creative strategy if you weren’t capable of it. So hold your head up high and go into this with an â€Å"I can do it† attitude. 💠ª It would take days to cover every type of creative strategy, so this blog post will cover the most prevalent topics with some killer examples. Content Nowadays everyone is doing content marketing. Well not everyone, but 53%  of businesses use content marketing and that is a lot of companies to compete against. 53% of businesses use content marketing. Use a creative strategy to make yours stand out!If you want to stand out from the rest of the companies, it’s your job to be more creative than them. Instead of using the traditional blogging method, here are a few out-of-the-box ideas to take your content marketing to the next level. Make your content useful. You’re probably thinking, I already do this. Chances are that you don’t as much as you could. Just because your content is educational, doesn’t mean it’s useful to your consumers. A few tips to make your content useful is to: Add helpful templates Make it actionable Use it as a discussion platform for your consumers to engage Use emotion. There’s nothing worse than reading a bone dry article. If it’s boring to write, chances are it’s just as boring to read. Make your consumers feel something when they read your content. Whether it’s humor, excitement, or happiness, adding some type of emotion will help your audience remember you. If you aren’t promoting the content that you are writing, people aren’t going to see it. In fact, you can use this little method to boost your social media traffic to your content by 192%. Be the expert. Before you write content for your next campaign, I challenge you to do double the research that you normally do. Make it your goal to have the most educational article that you possibly can. If you do this, people will be more likely to use your content as a reference than the other leading competitors. Them using you as a reference is a great way to get your foot in the door. 🚠ª Make Your Headlines Stand Out. â€Å"5x as many people read the headline as read the body copy.† - David Ogilvy Your headline is just as important as the copy underneath it. Make sure you are spending the time on your headline that it deserves. Make it catchy, enticing, and creative. If you need some help judging whether your headline will do the trick, try using the Headline Analyzer. Creative Content Strategy A company that slays the content marketing game is Sephora. Instead of a traditional blog, they created a content hub  for their customers to share beauty tips and product knowledge. It’s genius. Not only is it a useful resource for customers to go, but it drives them to their ultimate goal of selling product.

Leadership and Ethics for Managers Unit 4 DB SA First Week Essay

Leadership and Ethics for Managers Unit 4 DB SA First Week - Essay Example Leadership should be based on competence and not on gender. Also, the ideal type of leadership is not gender based but should be based on characteristics. True, masculine trait has it good qualities and so is the feminine trait. These traits should be combined to form a set of leadership qualities that should be idealized by both genders. I chose Secretary of State Hillary Clinton and Oprah Winfrey. Hillary Clinton probably is one of the most powerful women in the United States and even in the world. She is smart, assertive and gracious and could be United States next President. She makes decision that affects the lives of many people both here and abroad. I also chose Oprah Winfrey not just for the success of her television show but also on the issues that she is advocating in her show. She also upholds positivity and learning and makes people believe in themselves. Oprah basically used her celebrity status to make a difference in other people’s lives. She may be very rich but she is not ostentatious and gives huge amount of money to