Operation Management in Mitsubishi Company Essay

achievement Management in Mitsubishi Company - Essay ExampleThe companys management also appears thoughtless towards the variously reported defects within their cars. The company appears non to have a clear strategy towards firmness of purpose the speedup lines reported with their cars. From the case study, the companys management appears to cover up the reported malfunctions in their car.The Mitsubishi case study reveals the need for maintaining and ensuring the quality of products. The product developed by Mitsubishi appears to fail to satisfy its give tongue to and or implied need. As per the user-based quality, various customers of the car have complained about the cars sudden speedup problems. Customers have voiced their complaints and dissatisfaction about the Mitsubishi Diamantes malfunctioning system. The product does not to conform to its introduction specification. Meanwhile, the companys management fails to engage its engineers comprehensively so that they can addre ss the malfunctions. As a result of the flailing quality associated with their car, the Mitsubishi Companys reputation has received a knockdown (WSJ 2000, p.1). This is evident done its slumps in sales.The Mitsubishi Company also appears to flack on its serve well quality. The company fails itself on various dimensions of service quality (Jones & Robinson 2012, p.69). The companys management does not appear dedicated to resolving the customers complains about the acceleration problem reliably. The companys management does not appear to be responsive in addressing the issues elevated by the customer but instead engage in the cover up mechanisms. The company is not assuring. It does not convey trust and confidence to its clients. Company executives have termed Toyoda who is their customer as rude and a liar for making complaints about their car. The company has proceeded to file lawsuits against Toyoda who went online to register support for the complaint against the accelerated pr oblem (Kunii 2000, p.1). This appears rude and intimidating for customers who may want to make similar complaints to the company in future.